In the "direct method" of selling a casket, how does the practitioner interact with customers?

In the "direct method" of selling a casket, the practitioner engages with customers by remaining in the selection room. This approach allows for immediate interaction and personalized customer service, as it enables the funeral director or practitioner to assist the family directly, answer questions, and facilitate discussions about their needs and preferences regarding casket choices. By being physically present, the practitioner can offer guidance, provide emotional support, and create a more comfortable environment for families during what can be a difficult decision-making process.

Remaining in the selection room fosters a relational dynamic, enhancing trust and rapport between the practitioner and the customers, thus making the overall purchasing experience more meaningful and supportive. Other methods, such as providing brochures, online consultations, or setting appointments, may lack this direct connection and immediacy that is critical in a sensitive setting like funeral merchandising.