What does "up-selling" in funeral services involve?

Up-selling in funeral services involves suggesting higher-quality or additional products to families based on their needs and preferences. This practice is rooted in understanding and addressing the unique circumstances and emotional state of families during a difficult time. By recommending products that may enhance the service or better reflect the deceased's personality and the family's wishes, funeral professionals can provide value and support to families while also ensuring they feel fully informed about their choices.

This approach emphasizes a relationship-centered model of care, wherein the needs of the family guide the recommendations rather than focusing solely on minimizing costs or pushing the most expensive options. By highlighting additional options that could be meaningful, the funeral director supports families in making decisions that align with their values and desires, thereby improving their overall experience.