What is a key benefit of showcasing products on a funeral home website?

Showcasing products on a funeral home website primarily benefits families by providing easy access to view available merchandise. This convenience allows families to browse options at their own pace and from the comfort of their own homes, facilitating better-informed decisions when selecting items for a service. The online display of products can include descriptions, images, and pricing, which further aids in the decision-making process.

While showing products might encourage families to visit a location, the main advantage lies in the accessibility and transparency it offers. Additionally, it does not eliminate the need for an in-person selection room, as many families may still prefer a personal touch when finalizing their choices. Focusing solely on low-cost options overlooks the broad spectrum of merchandise that might be necessary for different families and their specific needs.