What is the primary purpose of a “service folder” in funeral merchandising?

The primary purpose of a “service folder” in funeral merchandising is to provide families with clear information about services and products. This resource is crucial during the difficult time of planning a funeral, as it consolidates important details in a user-friendly format.

A well-structured service folder typically includes descriptions of various services offered by the funeral home, along with pricing information, available products such as caskets and urns, and any additional services that might be relevant to the family’s needs. By laying out this information clearly, the folder helps families make informed choices without feeling overwhelmed.

In contrast, focusing solely on displaying casket options, listing funeral service providers, or collecting customer feedback does not encapsulate the comprehensive role that a service folder plays in guiding families through the decision-making process during their time of grief. Thus, the emphasis on clarity and comprehensiveness in the service folder directly supports families as they navigate their options.