What is the significance of the "good better best" pricing strategy in funeral merchandising?

The "good better best" pricing strategy is significant in funeral merchandising as it provides families with a structured approach to selecting products and services within their budget. This strategy categorizes offerings into three tiers: basic (good), mid-range (better), and premium (best). By doing so, it allows families to make choices that fit their financial situation while also providing a clear understanding of the differences in features and benefits across the tiers.

This approach helps to alleviate the potential feeling of overwhelm that can occur when families are faced with numerous options. Instead of presenting a vast array of products without organization, the "good better best" strategy simplifies decision-making and empowers families to select the service level they feel is appropriate for their needs. It gently guides them through the process, encouraging informed choices based on their values, preferences, and financial constraints.

In contrast, strategies that either present only the lowest-cost options, standardize prices without differentiation, or limit choices to a single category do not support the goal of providing a thoughtful, consumer-friendly experience that respects the individual needs of families in a sensitive context like funeral planning.