What term refers to the art of making the public aware of a business’s services for sale?

The term that refers to the art of making the public aware of a business’s services for sale is advertising. Advertising specifically entails creating and delivering messages through various channels to inform potential customers about a business's offerings. It can take many forms, such as print ads, online banners, radio spots, and television commercials, all designed to attract attention and generate interest in a product or service.

While other terms like public relations, promotion, and marketing might involve raising awareness, they encompass broader concepts. Public relations focuses on managing the relationship between the organization and the public to build a positive image. Promotion can include various activities aimed at increasing sales or awareness but does not solely focus on public awareness. Marketing encompasses the overall strategy, including research, pricing, distribution, and customer engagement, and is not limited to just raising awareness about services for sale. Advertising is thus the most precise term for the activity of informing the public about a business's offerings.