Which of the following is an example of a value-added service involving merchandise?

Custom engraving on caskets is considered a value-added service involving merchandise because it enhances the personalization and emotional significance of the product being offered. By adding a custom engraving, funeral service providers allow families to commemorate their loved ones in a unique and meaningful way. This personalization can lead to a stronger emotional connection to the casket, making it a more meaningful part of the funeral experience.

Value-added services in the context of funeral merchandising typically involve enhancements or modifications to core products that improve their appeal, utility, or emotional resonance. Custom engraving directly ties to the merchandise itself, creating added value that distinguishes one service provider from another.

While the other options listed are certainly services that can be beneficial to families, they do not directly involve the merchandise aspect of funeral service. Family counseling sessions and meal services, while supportive, focus more on the emotional and logistical needs of families rather than enhancing the products being offered. Rental of funeral home facilities pertains to the use of space rather than the merchandise aspect, making it less relevant as a value-added service for the products sold.