Which pricing method involves pricing each unit of service or merchandise individually?

The method that involves pricing each unit of service or merchandise individually is itemization. Itemization allows for transparency and clarity in pricing, as each component of the service or merchandise is listed separately with its corresponding price. This approach enables consumers to fully understand what they are paying for, ensuring that they can see the value associated with each individual item.

In the context of the funeral services industry, itemization can be particularly beneficial. Families can see the costs associated with various services such as transportation, embalming, or specific merchandise like caskets and urns, helping them make informed decisions.

In contrast, bundling involves grouping several services or items together and pricing them as a package, which may obscure the individual costs and limit itemized understanding. Flat rate pricing establishes a single price for a set of services or merchandise, which can simplify the pricing but does not provide a breakdown of individual costs. Discount pricing focuses on reducing prices for services or merchandise but does not involve itemization of the services themselves. Each of these other methods serves a different purpose and offers a different approach to pricing.